Hotel Content Ideas That Turn Browsers Into Direct Bookers (Updated)

Need some fresh hotel content ideas? To help you attract and convert your ideal guests, I rounded up lots of hotel content ideas along with the best real-world examples.

Content Marketing, Social Media, SEO, CopywritingJenn ZajacMay 3, 20212021Comment

Top Hotel Marketing Blogs and Websites to Read Right Now (Updated)

Want to keep up with the latest hotel industry news? Consider subscribing to these top hotel marketing blogs and hospitality industry websites.

Tools & Trends, Marketing StrategyJenn ZajacApril 26, 20212021Comment

Email Lead Generation for Hotels: How to Create a Hotel Lead Magnet

Your hotel email list is your most valuable marketing asset. Here’s how a hotel lead magnet helps you grow your list and generate more leads for your hotel.

Copywriting, Marketing StrategyJenn ZajacApril 19, 2021Popular, 2021Comment

Why Social Proof Matters More Than Ever For Your Hotel

What is social proof and why is it so important for your hotel business right now?

Content Marketing, Copywriting, Marketing Strategy, Social MediaJenn ZajacApril 5, 20212021Comment

How To Write a Hotel Newsletter Your Guests Will Love

Forget about email templates, this is how you write a hotel newsletter your guests will actually read.

Content Marketing, CopywritingJenn ZajacMarch 29, 20212021, PopularComment

Hotel Copywriting vs. Content Marketing: What’s the Difference?

What’s the difference between hotel copywriting and content marketing?

Content Marketing, CopywritingJenn ZajacMarch 22, 20212021Comment

Google's Algorithm is Changing (Again): Is Your Hotel Website Ready?

Google’s algorithm is getting a major update in May 2021. Here’s how to make sure your hotel website is ready.

SEO, Marketing StrategyJenn ZajacMarch 15, 20212021Comment

7 Common Hotel Copywriting Mistakes That Cost You Direct Bookings

Don’t miss out on bookings because of common hotel copywriting mistakes! Here’s how to fix them and win back your direct bookings.

CopywritingJenn ZajacMarch 8, 20212021Comment

Hotel SEO: How to Find the Right Keywords For Your Hotel (Updated)

Want to get more direct bookings without paying for ads? Here's how to find the right SEO keywords for your hotel and get more revenue from organic search.

SEOJenn ZajacFebruary 22, 2021Popular, 2021Comment

How To Reach a New Target Audience With Your Hotel Website (Guest Post)

International content marketer Paula Carreirão shares her tips for reaching a new target audience with your hotel website.

Content Marketing, COVID-19, CopywritingJenn ZajacFebruary 15, 20212021Comment

Hotel Revenue Generating Ideas: Experts Share Key Takeaways from 2020

Experts share their biggest takeaways and hotel revenue generating ideas.

COVID-19, Marketing StrategyJenn ZajacFebruary 1, 20212021Comment

Your Hotel Guest Experience Starts Online (Here's How To Make It Better)

Improving the hotel guest experience starts online, with your website, booking journey, and customer service.

Marketing StrategyJenn ZajacJanuary 25, 20212021Comment

Staycation Marketing Ideas For Hotels and Resorts

Attract more domestic travel bookings from your drive market with these staycation marketing ideas for hotels and resorts.

Marketing Strategy, COVID-19Jenn ZajacJanuary 18, 20212021, PopularComment

4 Things I Learned From My Recent Blog Reader Survey

I asked readers of my hotel marketing blog for their feedback. Here’s what they had to say about their struggles and the solutions they want to see in 2021.

Tools & Trends, Marketing StrategyJenn ZajacJanuary 4, 20212021Comment

Setting the right priorities for 2021: Your hotel KPI’s (Guest Post)

What metrics should your hotel focus on in 2021? It’s not so simple. Here are a few KPIs to consider.

Marketing Strategy, COVID-19Jenn ZajacDecember 21, 20202020Comment

Do You Need a Hotel Blog? (The Pros and Cons)

Before you add a blog to your hotel website, understand the pros and cons. There are a few reasons your hotel should have a blog — and why blogging isn’t right for every hotel.

Content Marketing, SEOJenn ZajacDecember 14, 20202020, PopularComment

These Are The 7 Deadly Sins of Hotel Social Media Strategy

Without a clear hotel social media strategy in place, many hotels will fail to reach a wider audience of potential guests, improve their brand reputation, and drive more direct bookings.

Social MediaJenn ZajacNovember 30, 20202020Comment